By: Shelly F.
It’s the same teams as last week. Here are the concepts that need to be reviewed.
- Edward Bernays’ campaigns and use of psychology in PR
- Psychological approaches to PR, and approaches using logos, pathos, ethos
- Identifying, analyzing and targeting publics/ stakeholders
- Famous-person testimonial
- Plain-folk pitch compared to snob-appeal approach
- Bandwagon effect
Team Awesome teamawesomeUWEC.wordpress.com
Team Backpack teambackpack.wordpress.com
Midwest Magnificents Midwestmagnificents12.wordpress.com
Ninja Turtles Teamninjaturtles.wordpress.com