Week 6 Concept Review

By: Shelly F.

Hi guys,

It’s the same teams as last week. Here are the concepts that need to be reviewed.

  • Edward Bernays’ campaigns and use of psychology in PR
  • Psychological approaches to PR, and approaches using logos, pathos, ethos
  • Identifying, analyzing and targeting publics/ stakeholders
  • Famous-person testimonial
  • Plain-folk pitch compared to snob-appeal approach
  • Bandwagon effect

Team Awesome  teamawesomeUWEC.wordpress.com

Team Backpack  teambackpack.wordpress.com

Midwest Magnificents  Midwestmagnificents12.wordpress.com

Ninja Turtles  Teamninjaturtles.wordpress.com

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4 thoughts on “Week 6 Concept Review

  1. rochellem5 says:

    Edward Bernays’ campaigns and use of psychology in PR–
    Our textbook states that Edward Bernays was a pioneer for public relations. He developed the idea that you should assess the public’s feelings towards an organization or company. This is how he developed the public relations effort. It began two-way communication in public relations. Or in other terms, public relations talking to people, and listening to what the people thought. Bernays was a nephew of Sigmund Freud, and was employed to do psychological research aimed at understanding the connections of women and cigarettes. He found that women saw cigarettes as a symbol. it represented freedom from their unfair treatment in a man’s world, seeking to be accepted as equal. He wanted women to be able to smoke. For a publicity stunt that is still admired today, Bernays had 10 very socially prominent women walk down Fifth Avenue during a parade in NYC where smoking was banned. It was front page news everywhere. (team awesome) has a great definition and example of this concept, and makes it easy to understand.

    Psychological approaches to PR, and approaches using logos, pathos, ethos–
    Before we examine various approaches, I think it’s important to explain and define each term. Aristotle delineated different means that may cause a reader to consider (or not consider) what you are saying. These different means are ethos, pathos, and logos. Ethos refers to a shared group’s kind of legitimacy. Therefore, if in PR, if you are appealing to the audience by using the ethos aspect, you would tend to align yourself with the reader as a reliable source, leading them to believe you. (team backpack) has a good grasp and explanation of these concepts.

    Identifying, analyzing and targeting public’s/ stakeholders–
    The media target the public relaying their message to them. The “public”, as the book defines it, is “any group of people with a stake in an organization, issue, or idea” (307). There are 7 different categories:Employees,Stockholders,Communities,Media,Government,Investment,Community,Customers. All of these make up what is considered to be the public. All of these categories are identified, analyzed and then targeted in various ways depending on the different variables. (Midwest Magnificents) Gives a good explanation of this concept and has a pretty good example of it.

    Famous-person testimonial–
    A famous person testimonial is a product that is endorsed by a celebrity or someone that many people have heard of and look up to. (team backpack) has a good definition and example of this concept.

    Plain-folk pitch compared to snob-appeal approach–
    The advertising strategy known as the plain folk pitch is a technique advertisers use to appeal to the average Joe, advertising their product as an item that everyone should utilize, such as milk. Comparably the technique known as Snob-appeal Approach isolates a select few individuals persuading them that this product is the one for them, based off of a specific trait of the product or the sales pitch influencing the consumers to buy. The two techniques work comparably as the plain folk pitch appeals to many, whereas the snob-appeal approach only targets a specific audience. The main appeal is in the potential elevation in social class that could be obtained by purchasing the product being advertised. (Midwest Magnificents) I this is a good, thought out definition of this concept.

    Bandwagon effect–
    A bandwagon is a particular activity or cause that suddenly becomes fashionable or popular. It attracts growing support whether it is a good decision or a bad one. It goes along the same lines as “everyone is doing it”. (team backpack) I think this is a great definition of this concept and makes it easy to understand because it is in understandable terms.

  2. teampenguine says:

    I thought that the following made the best case for each term:
    Edward Bernays’ campaigns and use of psychology in PR- Team Awesome
    Psychological approaches to PR, and approaches using logos, pathos, ethos- Team Awesome
    Identifying, analyzing and targeting publics/ stakeholders- Team Awesome
    Famous-person testimonial- Team Midwest Magnificents
    Plain-folk pitch compared to snob-appeal approach- Team Ninja Turtles
    Bandwagon effect- Team Backpack

  3. Breanna I says:

    These are my picks for this week:
    Edward Bernays’ campaigns and use of psychology in PR
    -Team Awesome
    Psychological approached to PR, and approaches using logos, pathos, ethos
    -Team Backpack
    Identifying, analyzing and targeting publics/stakeholders
    -Midwest Magnificent
    Famous-person testimonial
    -Team Backpack
    Plain-folk pitch compared to snob-appeal approach
    -Team Ninja
    Bandwagon effects
    -Team Backpack

  4. Here are my picks – sorry for the delay.

    Bernays’ campaigns and use of psychology in PR- Team Awesome

    Identifying, analyzing and targeting publics/ stakeholders- Team Awesome

    Psychological approaches to PR, and approaches using logos, pathos, ethos- Team Awesome

    Famous-person testimonial- Team Midwest Magnificents

    Plain-folk pitch compared to snob-appeal approach- Team Ninja Turtles

    Bandwagon effect- Team Backpack

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