Week 6 Concept Definition

Ivy Lee’s model for public relations as information provider, corporate news bureau

Breanna I

Ivy Lee focused his public relation efforts on the relationship between the client and customer.   Ivy Lee’s model is based on how providing information will strengthen the relationship between the client and customer.   I think this is a great idea the more informed both parties are the more likely it is that both the client and customer will have a good experience.

http://www.fda.gov/Safety/Recalls/ucm322901.htm

I have included a press release for a recall of a product.  This is a great example of public relations and how information can help both the client and costumer.  Ivy Lee is said to be the first one to use a press release.   It is very common now for corporate news bureaus to use press releases as a great way to send out information to all of its customers.

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