The Creel Commission was a program begun by President Wilson during World War I, in order to gain support for his decision to join the war effort. George Creel was a long time journalist with experience before being head of the Creel Commission. Over the span of 28 months, they used every media available to create enthusiasm for the war effort. Never before seen advertisements would be the use of movies, public speakers, newspapers, magazines, and posters. Liberty bonds and increased memberships of the Red Cross were also established by Creel. The commission also started two-way communication, which is the public relations talking and listening to the people.