Week 7 Discussion

Rochelle M

Related to the PR debates:  What are pros and cons of advertising?

For example, think about visual communication from an ad you really liked and one ad you really disliked. Explain why you were inspired or repelled by the ads – how much of your feelings were affected by the words, or by the images

Pro– 

Advertisements help increase the sale of goods and allow producers to sell their goods at a realistic price. It also increases the demand for goods and more workers are need to fill job positions, so these goods provide employment. Advertising also helps keep up the quality of the goods and services we use.

Con– 

Advertisements make attempts to influence our emotions by making us buy things we do not need or want. They give the reality that our “dreams” could really come true if we use their “miracle” product. An example is advertisements for home cleaning products often give the appearance of perfect wives and mothers as to show you can only be one if you use this product, which isn’t true. A lot of advertisements are a form of lying if you look at it in that way.

Examples:
Like–

This commercial for The Shelter Pet Project is one of my favorites. Taken from the perspective of this house cat. Watching his new masters son play… in a giant litter box! This is a commercial that is for a good cause, “spreading the word that pets in shelters are wonderful and lovable, and encouraging potential adopters to consider the shelter as the first place to find a new best friend.” (The Shelter Pet Project) This commercial is about a serious topic however is light, funny and entertaining to watch. Which holds viewers attention because is unlike any other Shelter Pet Projects they may have seen in the past. I personally think this is a great advertisement and it is very effective.  watch the entire commercial here.

Dislike —                                                                  

This Commercial however, I dislike very much! Rimmel London’s new scandal’eyes mascara. A commercial to advertise long beautiful lashes… however if you look at sites such as this one, I want to make the assumption that many viewers were distracted from her lashes. I believe this is bad advertising. I am not sure of who picked the model for this commercial but I personally made fun of this product for the longest time and never sought out to buy it either. A key phrase in this commercial is “Get the London Look” and from what I have seen online many others have the same opinion as I, “No Thanks.”  Is the commercial referencing her big beautiful lashes or her huge gap in her teeth? This is one instance where advertising has gone wrong. Now this commercial is more of a comic relief instead of bring in consumers to buy the product. To watch the entire commercial click here.

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3 thoughts on “Week 7 Discussion

  1. professormo1 says:

    Rochelle – Fantastic examples – thanks for posting the visuals from the ads as well. Maureen

  2. teampenguine says:

    I like your examples. The mascara commercial was an awesome example of a con of advertising in both senses. I don’t think that your post needs any improvement. Great work.

  3. heathnicholson says:

    The guy taking a screwdriver to his teeth is hilarious. My only word for the “London Look” would be.. “What?” Not that there is anything wrong with gap teeth, but I feel like they really emphasized it. The expression on her face is kind of weird too. Your ad reminded me of this:

    Photo: http://www.google.com/imgres?imgurl=http://resources2.news.com.au/images/2010/10/27/1225944/026538-jess-hart.jpg&imgrefurl=http://www.news.com.au/entertainment/fashion/gap-teeth-the-new-must-have-trend/story-e6frfn7i-1225944027055&h=366&w=650&sz=23&tbnid=K4VjEMOSAWuLbM:&tbnh=90&tbnw=160&prev=/search%3Fq%3Dvictoria%2Bsecret%2Bgap%2Btooth%26tbm%3Disch%26tbo%3Du&zoom=1&q=victoria+secret+gap+tooth&usg=__gXd9uvjQEuW7gULL8DBEsvVDwac=&docid=mZxIpCv927MgdM&hl=en&sa=X&ei=tsyGUMjnNMnWygGQ5YHYAw&ved=0CCwQ9QEwAg&dur=803

    The former tenants of our house apparently subscribed to Victoria’s Secret, so naturally when they arrive my roommates and I flip through the magazine and the girl above was all over it. Gap teeth might be trending!

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