Week 9 Concept

Digital Divide, defined based on access to technology

By: Shelly F.

According to my understanding of Critical Thinking in Communications, the Digital Divide (based on access to technology) is the degree of effectiveness that different types of media have over their publics after the invention of the internet and its growing popularity.  The internet has shrunk the sales and messages of more traditional forms of media such as the newspaper, but those members of the audience (receivers) who do not want or do not have access to the internet do not get the messages on it.  An example of those people who want nothing to do with the internet would be those who believe that the internet causes cancer.  With new forms of technology being produced and older forms of technology still in use the different types of media through which a message can be presented has become much more diverse.

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