Describe an advertisement you have encountered that was personalized to you: What visual or text elements do you recall about the ad, and how did the personalization affect you?
Well my advertisement would be www.youtube.com/watch?v=lODitTppDkE Le Cordon Bleu. This is personalized to me because I enjoy cooking, and it seemed like a school I would enjoy since it was for a future in culinary arts. The camera angles captured the exquisite decorating of the food, since we eat with our eyes as well as our mouths. Their background and outlining of the video, or “frame” if you will, on some clips are also blue, which is fitting because “bleu” means blue in french. Their wording such as describing the kitchen as an office is also a really important aspect of the advertisement. When people hear office they normally think of a desk and computer, a really boring job; the way it is used in this ad, however, creates a totally different image–being able to work in a place you would love. Although I enjoy cooking, I thought nursing would be a more practical choice of careers in the long run, and I would be attending Le Cordon Bleu alone if I chose to go.