Week 9 Discussion

by Heath Nicholson

Describe an advertisement you have encountered that was personalized to you: What visual or text elements do you recall about the ad, and how did the personalization affect you?

An advertisement that I feel is personalized toward me is one of the Corona commercials. This Corona commercial is about a guy named Mark, and Mark is stuck in limbo. He is doing the same activities over and over. He’s growing numb to his surroundings because of the repetition. I can kind of relate to Mark in this aspect. This commercial suggests that introducing Corona to your selection of adult beverages will provide variety and excitement to your daily routine because it is different from other brands of beer. Therefore your day will be different from most. The commercial didn’t sell me becoming a Corona drinker, I will never become such a thing. But, I do think video is clever and pretty funny. I found the video on Youtube and provided a link below, check it out if you want!

Mark: http://www.youtube.com/watch?feature=player_embedded&v=rHFOZaDx8jM


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