Week 10 Concept

Heath Nicholson

Effects of Media: Limited effects

The idea behind Effects of Media: Limited Effects is somewhat explanatory in its name. Basically, it is the theory that although media can persuade with logic, emotion, and credibility, we (the audience) are only willing to listen and be persuaded to a certain extent. Media’s effect on us is indeed limited.

I think it’s interesting that we limit our susceptibility to becoming influenced differs between different demographics. For example, I found an article in the New York Times which explains that the Middle East remains unstable. This is obviously an important issue, but with the 18 – 22 year old demographic that makes up UW-EC students this is not a “mainstream” issue. Whereas older demographics, such as my grandparents, have been paying close attention to this international news story. Our demographic has largely been distracted by the recent elections, which limits the amount of foreign affairs we read into.

Article: http://www.nytimes.com/2012/11/14/world/middleeast/syria-war-developments.html?_r=0

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