The Creel Commission was a program begun by President Wilson during World War I, in order to gain support for his decision to join the war effort. George Creel was a long time journalist with experience before being head of the Creel Commission. Over the span of 28 months, they used every media available to create enthusiasm for the war effort. Never before seen advertisements would be the use of movies, public speakers, newspapers, magazines, and posters. Liberty bonds and increased memberships of the Red Cross were also established by Creel. The commission also started two-way communication, which is the public relations talking and listening to the people.
Ivy Lee’s model for public relations as information provider, corporate news bureau
Ivy Lee focused his public relation efforts on the relationship between the client and customer. Ivy Lee’s model is based on how providing information will strengthen the relationship between the client and customer. I think this is a great idea the more informed both parties are the more likely it is that both the client and customer will have a good experience.
I have included a press release for a recall of a product. This is a great example of public relations and how information can help both the client and costumer. Ivy Lee is said to be the first one to use a press release. It is very common now for corporate news bureaus to use press releases as a great way to send out information to all of its customers.
by Heath Nicholson
PT Barnum’s use of press agentry / publicity
Known as the father of publicity, P.T. Barnum is often credited for saying “There’s a sucker born every minute.” Historians suggest Barnum never really did say this, however it is fact that he once said, “Without promotion something terrible happens, nothing!” This quote does an excellent job of defining what Barnum was all about. Exploding the success of his Three Ring Circus and Entertainment Museums, Barnum’s public relations strategies propelled him and his products to incredible fame and fortune.
Being such a great promoter, Barnum was sure to have copy-cats. Designating a single person as “the modern day P.T. Barnum” may be futile. However, one could argue that there is a company mirroring Barnum’s efforts quite successfully: Red Bull. Red Bull has been around since 1987, but in the recent years they have been going to great lengths to promote their product. Events such as the Red Bull Air Race, New Year’s Eve Bike Jump, and the Red Bull Soap Box Race have put Red Bull at the top of the energy drink market.
By: Shelly F.
It’s the same teams as last week. Here are the concepts that need to be reviewed.
- Edward Bernays’ campaigns and use of psychology in PR
- Psychological approaches to PR, and approaches using logos, pathos, ethos
- Identifying, analyzing and targeting publics/ stakeholders
- Famous-person testimonial
- Plain-folk pitch compared to snob-appeal approach
- Bandwagon effect
Team Awesome teamawesomeUWEC.wordpress.com
Team Backpack teambackpack.wordpress.com
Midwest Magnificents Midwestmagnificents12.wordpress.com
Ninja Turtles Teamninjaturtles.wordpress.com
Visual communication techniques in ads that trigger involuntary responses
By: Shelly F.
Visual communication techniques are messages that are interpreted by the eyes usually, but not always, accompanied by appropriate auditory stimuli. Involuntary responses are reactions made by the person or persons viewing the messages which are instinctive and usually undetectable to the person or persons making them unless the response is pointed out. A good example of a visual communication technique would be a subliminal message. A subliminal message is a visual or auditory stimulus inserted into an ad that is picked up by the subconscious part of the brain, but is unknown to the conscious part. These messages result in involuntary responses such as like/dislike or want/avoid feelings. Advertising agencies use them to make people like their product. I hate to ruin a good Disney movie, but the Lion King has the most famous one. Notice what word the dust makes as it flies away.
(The image is courtesy of http://www.subliminal-video.com/subliminal-movies/.)
Regulators of the advertising industry: FDA, FTC
By: Shelly F.
The Federal Trade Commission (FTC) and U.S. Food and Drug Administration (FDA) both place regulations on the advertising industry (and by extension public relations) because both involve the realms of business and trade. An example of this would be the current battle over labels. More specifically, this debate is about whether or not the FTC and/or FDA should require the companies who produce foods which contain Genetically Modified Organisms (GMOs) to label the foods as containing GMOs. This, aside from being a controversial national issue, is also an international debate. Many countries in Europe require labels on foods containing GMOs. As a result, many exported American goods cannot be shipped to those countries until they meet that requirement.
(This image is courtesy of http://wakeup-world.com/2012/02/10/vermont-introduces-monumental-gmo-labeling-legislation/.)
J.D. Rockefeller’s alternative to “no comment”
John D Rockefeller was an oil business book-keeper in Cleveland, Ohio and in seven years rose to controlling a tenth of the entire US oil business. Rockefeller used the 19th century’s “free-for-all” oil industry to pursue many successful strategy’s to gain capital.
He would secretly buy or create new oil related companies such as engineering and pipeline firms. Rockefeller and his close colleagues secretly controlled the firms and gave Standard Oil, Rockefeller’s main oil company, hidden rebates. Another tactic was to buy up a competing oil company, again secretly. Officials from this company could then be used very effectively to spy on, and give advanced warning of, deals being hatched by his real competitors.
A committee decided that J.D Rockefeller’s company “Standard Oil violated… social justice” in its monopolistic deals with the railroads.
However Standard Oil had its own intelligence service and Rockefeller saw that little knowledge can be significant in the business world. So he combined this good supply of information on his competitors with a total wall of silence he himself presented to the outside world.
“No Comment” was all that journalist came to expect from the standard offices.
An example of this concept is Here at ABC news, the story is about a pilot who died after flying into power lines. Power lines that had been under debate for some time with the power company, and when the power company was asked about the incident they had no comment. This is an example of the strategy J.D. Rockefeller used. Knowing that having a lot of knowledge about the incident however being smart enough to not say anything about it.
by Heath Nicholson
Parts of a news story, including byline, dateline, headline and lead.
A news story has a few components to, the byline, dateline, headline, and lead. As I describe these components, I will apply them to a current news story. While reading some of the Week 5 Discussion posts, I noticed that “bad news” stories often turn people away from that news. So I picked a story about Jake Zeldin, a stutterer-turned-rapper, in order to offer some good news.
The first component of a news story is the byline, which is the name of the author behind the story. The author of this story is Dr. Sanjay Gupta. The dateline is a heading that tells where the story is being reported from, or where the event in the story took place. For this story, the dateline is Toronto, Canada, which is where Jake lives. The next component is the headline. This can be thought of as a title for the story, it allows the author to attract the potential reader’s attention. “Teen loses stutter when he raps” is the headline Gupta used for this story. And finally a news story has a lead. The lead should provide readers with all necessary information as to who and what the story is about, where and when it happened, and why it is relevant. A good lead for this story might be:
“From being bullied because of his stutter to performing in front of 20,000 people, 13-year-old Toronto native Jake Zeldin is proving that even with a stutter; you can still be smooth.”
*Recommended – Watch Jake at: http://www.cnn.com/video/?hpt=hp_t3#/video/health/2012/10/03/jake-zeldin-lil-jaxe-sanjay-gupta.cnn