Week 8 Discussion Question

Advertisement can be used to bring people together or inform people about a great new product that could make your everyday life easier. These are all great uses of advertising. It can also be used to promote nonprofit organizations and other such programs.  I enjoy this christmas commercial from target. It has a simple message that is clearly delivered. Even Santa knows to run to target to get all of his last minute shopping done. This commercial has a great combination of humor and clear message delivery.

I think that both the bandwagon effect and visual techniques that produce involuntary effects factor into the success of this commercial.  for the bandwagon effect they are getting at the fact that if Santa does it so much everyone else since he is the master at Christmas shopping.  The slow motion run with his belly bouncing is humorous as well as the dramatic music triggers an involuntary positive reaction to this commercial.

 

 

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Week 8 Discussion Question

By: Shelly F.

Based on the concepts from Unit 2 (see Concept Book Unit 2) or from the textbook (for example, see page 300), explain why your most favorite or hated ads had an influence on you. What was it that worked – or didn’t work?

Two of the ads that I used last week were political and therefore had either a clear liberal or conservative bias.  I hated both of these ads not only because they follow the agenda setting theory which is based on rousing public awareness on one side of an issue, but also because they focused more on press agentry and publicity due to the upcoming election.  The ads in question had a repulsive effect on my perception of both candidates.  Not because I disliked their respective platforms, but because their campaign managers had endorsed the use of mud-slinging.  I know that a reverse snob-appeal technique is effective, but it makes me distrustful because it makes me think that both candidates are among those who believe that “the ends justify the means.”  If I didn’t know what women had to do to acquire the right to vote in the first place I might not exercise it (see http://www.infoplease.com/spot/womenstimeline1.html).

Week 8 Discussion

Rochelle M

Based on the concepts from Unit 2 (see Concept Book Unit 2) or from the textbook (for example, see page 300), explain why your most favorite or hated ads had an influence on you. What was it that worked – or didn’t work?

My favorite advertisements are a part of the Shelter Pet Project. These ads are focused on spreading the word that pets in shelters are wonderful and lovable, and encouraging potential adopters to consider the shelter as the first place to look when acquiring a “new best friend.” The technique I believe that is used to make this campaign so successful is (Visual communication techniques in ads that trigger involuntary responses).

 This concept refers to things we see that because of our biological nature or experience, are more likely to gain our attention.

1. Unfamiliar, novel or weird things

2. Visual metaphors, like a snail to represent slow customer service

3. Direct eye gaze

4. Emotion

5. Humor

6. Imitation

7. Sexuality

8. Continuous repetition of cues

9. Narrative or stories we want to see the end to

The Shelter Pet Projects has most of these characteristics in its commercials including: 1. Unfamiliar: at Cat is the lead character and he is talking about a little kid playing in a litter box. 2. Visual metaphors: the cat believes the sand box outside is a giant litter box. 4. Emotion: this project is about finding your new best friend or family member which can be a great emotional experience. 5. Humor: The cat finds it hilarious and gross that this little kid is playing in a litter box and it make the commercial itself funny to picture what a cat may be really thinking about all we do. 9. Narrative: The cat in this ad narrates us through the commercial talking about his new family. These are some eye catching factors for one commercial to have; this is why I believe this campaign is so successful.

Week 8 Discussion

by Heath Nicholson


Based on the concepts from Unit 2 (see
Concept Book Unit 2) or from the textbook (for example, see page 300), explain
why your most favorite or hated ads had an influence on you. What was it that
worked – or didn’t work?

My favorite ads came from Old Spice – specifically, the “Believe In Your Smelf” commercials with Greg Jennings. There are several things Old Spice did right to make these commercials so successful. First, they picked a great person to build the commercials around. Greg Jennings is phenomenal on the field, but he also conducts himself very well off the field – his actions over the years have tremendously built his fan base.

Second, they picked one of the largest audiences in the nation: NFL fans. According to Nielsen Research, the top ten most viewed broadcasts in 2011 were:

Top 10 TV Programs – Single Telecast                   Rating  Total Viewers (000)
1. Super Bowl XLV FOX 2/6/2011                                37.7     111,041
2. Super Bowl XLV Kickoff FOX 2/6/2011                     23.6      69,666
3. Super Bowl Post Game FOX 2/6/2011                     22.4      66,030
4. AFC Championship on CBS  1/23/2011                   18.6      54,850
5. NFC Championship FOX 1/23/2011                         17.6      51,884
6. AFC Divisional Playoff-SU CBS 1/16/2011                14.8      43,463
7. AFC Championship Pre-Kick on CBS 1/23/2011       13.4      39,473
8. NFC Wild Card Game FOX 1/9/2011                         13.3      39,274
9. Academy Awards ABC  2/27/2011                            12.9      37,922
10. Super Bowl Pre FOX 2/6/2011                                11.9     35,136

The NFL has stolen the show, as they took all but one of the top ten spots (Academy Awards – 9th). There has been a surge in recent years of the “manly-man” advertisements. Trucks, deoderant and body wash, shaving cream and razors, burgers, beer, suits, motor oil – all certainly are manly products. Well, at least products used by men. When will the manly-man themes come to an end? The end remains to be seen, but there is one thing we know for certain: no product is off limits.

Photo:

Greg Jennings – http://www.brandingmagazine.com/tag/old-spice/;

Week 7 Discussion

Related to the PR debates:  What are pros and cons of advertising? For examples, think about visual communication from an ad you really liked and one ad you really disliked. Explain why you were inspired or repelled by the ads – how much of your feelings were affected by the words, or by the images?

The main pro of advertising is that it’s good for business.  Good business is equated with a good economy and good wages.  The main cons of advertising include clutter, misinformation, and loss of trust.

An example of a good ad would be a movie preview (like this one on youtube http://www.youtube.com/watch?v=q4RK3jY7AVk).  The only motive behind the movie preview is to sell the movie in order to promote future business for other movies created by the same company.

An example of a bad ad would be a political mud-slinging ad (like these two from youtube http://www.youtube.com/watch?v=VIA5aszzA18 and http://www.youtube.com/watch?v=yhQlnx1NSUw).  Both anti-Obama and anti-Romney political campaigns demean politics by providing a screen of deception about the personal stance of each candidate on particular issues and neither side provides specifics to the public.

Week 7 Discussion

Rochelle M

Related to the PR debates:  What are pros and cons of advertising?

For example, think about visual communication from an ad you really liked and one ad you really disliked. Explain why you were inspired or repelled by the ads – how much of your feelings were affected by the words, or by the images

Pro– 

Advertisements help increase the sale of goods and allow producers to sell their goods at a realistic price. It also increases the demand for goods and more workers are need to fill job positions, so these goods provide employment. Advertising also helps keep up the quality of the goods and services we use.

Con– 

Advertisements make attempts to influence our emotions by making us buy things we do not need or want. They give the reality that our “dreams” could really come true if we use their “miracle” product. An example is advertisements for home cleaning products often give the appearance of perfect wives and mothers as to show you can only be one if you use this product, which isn’t true. A lot of advertisements are a form of lying if you look at it in that way.

Examples:
Like–

This commercial for The Shelter Pet Project is one of my favorites. Taken from the perspective of this house cat. Watching his new masters son play… in a giant litter box! This is a commercial that is for a good cause, “spreading the word that pets in shelters are wonderful and lovable, and encouraging potential adopters to consider the shelter as the first place to find a new best friend.” (The Shelter Pet Project) This commercial is about a serious topic however is light, funny and entertaining to watch. Which holds viewers attention because is unlike any other Shelter Pet Projects they may have seen in the past. I personally think this is a great advertisement and it is very effective.  watch the entire commercial here.

Dislike —                                                                  

This Commercial however, I dislike very much! Rimmel London’s new scandal’eyes mascara. A commercial to advertise long beautiful lashes… however if you look at sites such as this one, I want to make the assumption that many viewers were distracted from her lashes. I believe this is bad advertising. I am not sure of who picked the model for this commercial but I personally made fun of this product for the longest time and never sought out to buy it either. A key phrase in this commercial is “Get the London Look” and from what I have seen online many others have the same opinion as I, “No Thanks.”  Is the commercial referencing her big beautiful lashes or her huge gap in her teeth? This is one instance where advertising has gone wrong. Now this commercial is more of a comic relief instead of bring in consumers to buy the product. To watch the entire commercial click here.

Week 6 Discussion: Public Relations Definition/Example

I would define public relations as the maintenance of a favorable image kept up by another company or person.  An example of public relations would be references used on a job application.  The references will most likely give positive reviews of the applicant, and give the employers reasons to hire the applicant.  They will most likely only speak about events that benefit the applicant.  I also think that lawyers could fall into public relations.  Lawyers will try and prove that their client is innocent of the charges being pressed, or try and lessen the verdict of the judge.  The first example is public relations on an unknown person, while the second example is public relations on a person with a negative background to start.