Week 10 Discussion

Heath Nicholson

Procrastination got the best of me in Week 10

Which of the five types of convergence media do you understand least – and how does it affect you?

Multi-platform convergence makes the least sense to me. I understand that it is companies operating in ways that create a win-win situation, but I don’t understand the steps a company would take in order to decide which company to make a deal with. Obviously, utilizing another companies publics in order to spread more awareness of your own company is beneficial. But deciding which company would be difficult. Using a competitor’s resources would be the most desired, but I doubt that would happen. For example, if I’m a clothing retailor, it would be hard to decide which company to target. Everyone wears clothes, but what company’s customers would want to buy my specific style of clothes? It sound like massive audience analysis is necessary!


Week 10 Concept

Heath Nicholson

Effects of Media: Limited effects

The idea behind Effects of Media: Limited Effects is somewhat explanatory in its name. Basically, it is the theory that although media can persuade with logic, emotion, and credibility, we (the audience) are only willing to listen and be persuaded to a certain extent. Media’s effect on us is indeed limited.

I think it’s interesting that we limit our susceptibility to becoming influenced differs between different demographics. For example, I found an article in the New York Times which explains that the Middle East remains unstable. This is obviously an important issue, but with the 18 – 22 year old demographic that makes up UW-EC students this is not a “mainstream” issue. Whereas older demographics, such as my grandparents, have been paying close attention to this international news story. Our demographic has largely been distracted by the recent elections, which limits the amount of foreign affairs we read into.

Article: http://www.nytimes.com/2012/11/14/world/middleeast/syria-war-developments.html?_r=0

Week 11 Discussion

Rochelle M

How is political speech expressed in social media? Provide some examples that you have seen, or been involved in. 

An example of how political speech is expressed in social media is the growing use of Twitter in Saudi Arabia, used to criticize and express dissatisfaction with the Saudi government.

It has been widely reported that in the Middle Eastern countries such as Tunisia and Egypt are using social media for political purposes. Because of the ease of the communication and the relative anonymity given by social media,  these conversations may reveal valuable insight into the actual public opinion and reactions regarding specific political topics and events or political leaders.

I believe this is a good example of political speech expressed in social media because it is showing an actual event taking place. In countries that are normally not able to express themselves are now utilizing social media to do so.

Week 11 discussion question:

How is political speech expressed in social media? Provide some examples that you have seen, or been involved in.

Political speech can be anything from discussing the application of a specific political issue to the endorsement or insult of a political party.  It’s everywhere.  So it makes sense that it would be on social media too.  YouTube posts about political debates are a good example.  Like the ones that are posted below this foreign policy debate between Obama and Romney (http://www.youtube.com/watch?v=tecohezcA78).  The posters appear to be getting pretty agitated with opposing points of view.  I don’t normally read the commentary, but the user “lg15flat” typing “maybe if u stop using cold logic & start using morals u will see things differently” seems pretty aggressive to me.

Week 11 Discussion Question

How is political speech expressed in social media? Provide some examples that you have seen, or been involved in.

I feel that many people use social media as an outlet of some sort.  It is definitely used as an outlet for political opinions during the election season.  What I find interesting with what I see about political social media comments and statuses is that they are often rash and not thought through.  If you are using a commercial media source such as television or newspapers, etc. you are much more likely to think through what you are stating before you just throw it out there.  However, social media is a very spontaneous medium that allows people to post their thoughts as they scroll through their heads.  I think that this change into a more spontaneous form can cause complications as well as provide a more real outlet for thoughts.  This way people can say exactly what they are think but at the same time such thoughts can cause conflict between friends.

Week 10 Concept Definition

Effects of Media:  Limited Effects

Media is an interesting beast.  It influences the publics’ opinion of the topics it covers as much as its viewer influence the topics that the media covers.  This circle of influence can be related to the two step theory where media sources and information get passed through multiple channels and filters.  It is part of media that keeps it real.  If a story isn’t interesting it won’t be reported on.  However, at the same time the public can make their own decision on whether or not to listen to a news source.  For example, I have included an article about abortion and women’s rights.  Everyone has an opinion on this topic, so it is unlikely that the media is going to influence your position on such a major topic.  The media can only go as far and the public viewers are willing to be influenced.  I like the fact that there is a sort of check and balance system in place to keep media sources truthful.


Week 10 Discussion Question

Which form of convergence media do I understand the least?  Well I would have to say multi-platform media.  This one is just so indepth I think it is hard to really understand just how far it does go.  Multi-platform media is a way of saying that media is no longer limited to billboards and newspapers.  You have online and TV advertisements, flyers, emails, even text messages at the finger tips of everyone who has an opinion to express.  It is crazy to look around and see just how immersed we are in everyone else’s advertisements and marketing strategies.  I think this has the biggest effect on me and others by making us think less about it.  If someone walks up to you and directly trys to sell or promote a product you can immediately pick out what they are doing.  Where as when we are constantly surrounded we aren’t able to distinguish the marketing strategies from all the other advertising noise around us.